PENGARUH KEBERADAAN WISATAWAN ASING DI DESA NANCALA KECAMATAN TEUPAH BARAT TERHADAP NILAI-NILAI SOSIAL BUDAYA MASYARAKAT DI KABUPATEN SIMEULUE

Abstract

This study aims to determine the influence of the presence of foreign tourists on the socio-cultural values ​​of the community in Nancala Village, Teupah Barat District, as well as to identify the socio-cultural prospects that develop as a result of this interaction, and to develop a strategy for sustainable tourism management. The method used in this study is a qualitative approach with data collection techniques through interviews and documentation. The results of the study indicate that the presence of foreign tourists has a double impact on the local community. On the one hand, there is an increase in the economy and community insight into global culture, but on the other hand there are concerns about the shift in local cultural values ​​such as dress norms, social interactions, and the lifestyle of the younger generation. The socio-cultural perspective of the community towards foreign tourists varies, depending on their social background and level of involvement in tourism activities. Most people show an adaptive attitude but still maintain local wisdom values. Recommended tourism management to support sustainable development includes a participatory approach, local community involvement, and cultural and environmental preservation. Thus, tourism in Nancala Village can develop in a balanced manner without sacrificing the socio-cultural identity of the local community.