ANALISIS KELAYAKAN BISNIS PADA USAHA NITASYASCARF

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Published: Feb 3, 2025
DOI: https://doi.org/10.32672/ampoen.v2i3.3034
Keywords:
Hijab, Nitasyascarf, Business Feasibility

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Annisaa’ Siti Shalihah
Universitas Muhammadiyah Bandung
Syalma Alisa Nur Aziza
Universitas Muhammadiyah Bandung
Intan Reynanti
Universitas Muhammadiyah Bandung
Perwito Perwito
Universitas Muhammadiyah Bandung

Abstract

The hijab industry in Indonesia continues to grow along with the increasing need for Muslim women for products that are both sharia and modern. Nitasyascarf focuses on providing quality hijabs with fashionable designs and affordable prices. This study aims to analyze the feasibility of the Nitasyascarf business through a study of market, management, production, and financial aspects. The research methods used include secondary data analysis from the literature. The results of the analysis show that this business is feasible to run with a monthly net profit projection of IDR 7,500,000, a B/C ratio of 2.30, and a realistic break-even point (BEP) target of 763 units. With a digital marketing strategy and operational efficiency, Nitasyascarf has great potential to grow in the competitive hijab industry.

Article Details

How to Cite
Shalihah, A. S., Nur Aziza, S. A. ., Reynanti, I., & Perwito, P. (2025). ANALISIS KELAYAKAN BISNIS PADA USAHA NITASYASCARF . Jurnal Akselerasi Merdeka Belajar Dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian Kepada Masyarakat, 2(3), 1356–1365. https://doi.org/10.32672/ampoen.v2i3.3034
Issue
Vol. 2 No. 3 (2025): DESEMBER 2024 - MARET 2025
Section
Articles
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Author Biographies

Annisaa’ Siti Shalihah, Universitas Muhammadiyah Bandung

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung

Syalma Alisa Nur Aziza, Universitas Muhammadiyah Bandung

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung

Intan Reynanti, Universitas Muhammadiyah Bandung

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung

Perwito Perwito, Universitas Muhammadiyah Bandung

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Bandung

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