Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat

SOSIALISASI BERBASIS TEKNOLOGI DIGITAL DENGAN TEMA PERLINDUNGAN HUKUM TERHADAP KORBAN BULLYING DAN SANGSI HUKUM BAGI PELAKU BULLYING DI SEKOLAH MI NURUL FALAH 2

Ade Fricticarani — 2024-08-31

Digital technology-based socialization with the theme of legal protection for bullying victims and legal sanctions for bullying perpetrators in schools is an important effort to increase awareness and understanding among students, teachers, and parents. This socialization was conducted at MI Nurul Falah 2 and aims to provide education on the legal rights of bullying victims and legal consequences for bullying perpetrators. The socialization used various digital platforms such as educational videos, webinars, and social media to reach a wider audience. The results of the socialization showed an increase in participants' knowledge and awareness of the issue of bullying, legal protection, and the importance of creating a safe and violence-free school environment. Digital technology-based education has proven effective in delivering complex legal information in a way that is easily understood by all.

PELATIHAN STRATEGI PEMASARAN DIGITAL DAN PENGELOLAAN KEUANGAN DIGITAL PADA UMKM SULTAN BAG

Lulus Triyaningsih — 2024-08-05

Pengabdian pada UMKM Tas Anyaman Sultan Bag dilakukan sebagai bagian dari upaya untuk turut mendukung perkembangan UMKM khususnya dalam mengatasi permasalahan pencatatan keuangan dan pemasaran digital. Kegiatan pengabdian ini dilaksanakan dalam beberapa metode diantaranya wawacara dan diskusi, pelatihan dan praktik pengelolaan keuangan, pemasaran digital dan tahapan akhir ialah pendampingan secara berkala. Hasil yang didapat peserta dari kegiatan pengabdian masyarakat ini antara lain dapat membantu tercapainya kesadaran bagi pelaku usaha rumah tangga akan pentingnya pembukuan keuangan sederhana melalui aplikasi e-kasir dan pemasaran produk usaha rumah tangga kerajinan tas anyaman melalui branding sosial media Tik tok, Instagram, Facebook, dan pembuatan video produk, serta tahapan pembuatan caption produk yang sesuai produk agar menarik daya beli masyarakat. Hasil pengabdian ini dapat terwujud karena peran serta dan partisipasi aktif dari mitra. Mitra diharapkan dapat senantiasa konsisten dalam melakukan pencatatan keuangan dan melakukan pemasaran digital secara aktif.

ANALISIS SEMANTIK PUISI “AKU” KARYA CHAIRIL ANWAR

Cicha Meinanda — 2024-08-08

Poetry is a form of literature that is appreciated by people of all ages because its messages or meanings are often complex and profound. This article aims to analyze by Chairil Anwar with a semantic approach. This qualitative descriptive research focuses on the lexical, grammatical, referential, and figurative meanings in the poem. Data were collected through literature review. The analysis results show that out of the eight stanzas of the poem, the semantic meaning is dominated by lexical meaning, indicating the use of words with meanings corresponding to the dictionary. Essentially, "Poem Aku" by Chairil Anwar is one of the literary works that depict the poet's subjective feelings and social unrest. In this poem, Chairil Anwar explores themes of self-existence, uncertainty, and rebellion against social norms. Through the use of distinctive and expressive language, he conveys his dissatisfaction and inner turmoil. This poem also reflects the spirit of renewal in Indonesian literature at that time.

PENDAMPINGAN KELOMPOK PKK DALAM PENGOLAHAN KRIPIK RUMPUT LAUT CRISPY DI DESA SUKAJADI, KECAMATAN CARITA, KABUPATEN PANDEGLANG

Ita Rosita Wahyiah — 2024-08-09

Sukajadi Village, Carita Sub-district, Pandeglang Regency, has great potential in the development of processed seaweed products. With the availability of abundant raw materials and high public interest in local processed products, the development of crispy seaweed chips can be one of the community's economic empowerment efforts. The PKK group as one of the active community organisations in the village has an important role in this effort. Through proper assistance, PKK groups can increase production capacity, produce quality products, and develop sustainable businesses. Objectives of Assistance Improving knowledge and skills Improving the PKK group's knowledge of seaweed processing techniques into quality crispy chips. Assist PKK groups to produce crispy seaweed chips with good flavour, crunchy texture, and attractive appearance.

PELATIHAN STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE KLUB BULUTANGKIS FORTUNA GRESIK

Siti Umi Hanik — 2024-08-10

Marketing Communication Strategy Training in Building the Brand Image of the Fortuna Gresik Badminton Club. This activity was carried out to improve the potential and competence of the teachers and the Fortuna Gresik badminton club team in building a brand image as a professional club. Lecturers and students of the University of Gresik succeeded in providing marketing strategy training that was carried out so that coaches, and staff were able to build the brand image of the badminton club. In building the brand image of the Fortuna Gresik club, an integrated marketing communication strategy was used, including Interactive, Direct Marketing, Public Relations, Personal Selling and Advertising. From the use of an integrated marketing communication strategy, the badminton club was able to build a professional brand image well so that it attracted the people of Gresik.

SOSIALISASI DAN PENYULUHAN PERILAKU HIDUP BERSIH DAN SEHAT (PHBS) PADA SISWA DI SDN 2 KEDONDONG DAN MIS. MATHLA’UL ANWAR PESAWARAN KECAMATAN KEDONDONG KABUPATEN PESAWARAN

Nur Hasanah — 2024-08-10

Penyuluhan hidup bersih dan sehat adalah salah satu program kerja mahasiswa kuliah kerja nyata (KKN) Universitas Muhammadiyah Pringsewu yang dirumuskan dan disampaikan dalam seminar program kerja dan direalisasikan dalam bentuk program kerja yang dijalankan dalam kegiatan kuliah kerja nyata. Sosialisasi dan Penyuluhan perilaku hidup bersih dan sehat bertujuan untuk memberikan informasi kepada siswa-siswi untuk menjaga kesehatan diri dan lingkungan hidup sekitar. Sasaran kegaiatan ini adalah siswa-siswi di SDN 2 Kedondong dan MIS. Mathla’ul Anwar yang merupakan Sekolah Dasar yang ada di Desa Pesawaran Kecamatan Kedondong Kabupaten Pesawaran. Pemilihan siswa sebagai objek kegiatan dengan tujuan memberikan pengetahuan mengenai perilaku hidup bersih dan sehat sejak dini, memperhatikan kebersihan diri serta lingkungan sehingga mereka terbiasa dengan perilaku hidup bersih dan sehat. Kegiatan ini dilaksanakan pada hari sabtu 20 Juli 2024 dan jum’at 26 Juli 2024. Metode yang digunakan adalah diawali dengan observasi, sosialisasi perilaku hidup bersih dan sehat khususnya mencuci tangan, penyuluhan dan bimbingan cuci tangan yang baik dan benar. Penyuluhan perilaku hidup bersih dan sehat pada siswa di SDN 2 Kedondong dan MIS. Mathla’ul Anwar sangat bermanfaat bagi siswa karena dapat meningkatkan pengetahuan siswa tentang cara mencuci tangan yang baik dan benar. Sosialisasi dan penyuluhan perilaku hidup bersih dan sehat perlu dilakukan berkesinambungan serta dikembangkan sehingga siswa dapat menerapkan dalam kehidupan sehari-hari.

PENDAMPINGAN DESAIN DAN PENGEMBANGAN PACKAGING KERUPUK IKAN PINDANG DI DESA SUKAJADI KECAMATAN CARITA

Ita Rosita Wahyiah — 2024-08-15

KKM UNIBA Group 63 provided assistance in the design and development of packaging for pindang fish crackers in Sukajadi Village, Carita District, Pandeglang Regency as part of efforts to empower the local community economy with a focus on increasing the added value of local products. Pindang fish crackers, as one of the leading products from the village, has a wide market potential, but the main challenge faced is the packaging design that is less attractive and not in accordance with modern marketing standards. This service aims to provide support in terms of packaging design and development of pindang fish crackers to increase market attractiveness and expand distribution reach. The methods used include packaging design needs analysis, packaging design training, and new packaging implementation. The training process involved understanding the design concept, selecting appropriate packaging materials, and printing techniques. The results of the mentoring showed that the new packaging design successfully increased the visual appeal of the product, clarified product information, and improved quality perception in the eyes of consumers. The newly designed packaging also provides better protection to the product during the distribution process. With the attractive and functional packaging, sales of pindang fish crackers have increased significantly, and the product has successfully entered a wider market both at the local and regional levels.

PENDAMPINGAN KEPADA MASYARAKAT DESA SUKAJADI KECAMATAN CARITA DALAM PENJUALAN KERUPUK IKAN PINDANG DI MARKETPLACE SHOPEE

Ita Rosita Wahyiah — 2024-08-15

KKM UNIBA Group 63 conducted a mentoring program for the community of Sukajadi Village, Carita District, in selling pindang fish crackers on the Shopee marketplace to improve digital skills, expand market reach, and increase community income through online marketing. Sukajadi Village is famous for the production of quality pindang fish crackers, but the sales of these products are still limited to the local market due to lack of access and knowledge about digital marketing. The assistance was carried out through several stages, namely training on the use of the Shopee platform, creating a seller account, developing a digital marketing strategy, and optimizing product listings. The results of this mentoring showed a significant increase in the community's knowledge and skills regarding online sales. The community is able to create and manage an online store on Shopee, utilize the available features to increase product visibility, and organize effective promotional strategies. Sales of pindang fish crackers through Shopee increased significantly, as evidenced by the increase in the number of orders and revenue. In addition, the program also has a positive impact on the economic empowerment of the village community, with more community members involved in the production process and product sales.

PROGRAM EDUKASI GIZI SEIMBANG DI SEKOLAH DASAR: STUDI KASUS PADA SDN 208 & 209 GRESIK

Fala Tania Lillah — 2024-08-15

Anak-anak di Indonesia terus menghadapi berbagai masalah gizi, termasuk gizi kurang dan gizi lebih. Studi ini bertujuan untuk meningkatkan pemahaman siswa sekolah dasar mengenai konsep gizi seimbang melalui program edukasi gizi di SDN 208 dan 209 Gresik. Program ini mencakup penyampaian materi gizi seimbang, praktikum "Isi Piringku" dan "Tumpeng Gizi", serta evaluasi melalui pre-test dan post-test. Hasil penelitian menunjukkan adanya peningkatan pengetahuan siswa sebesar 20% setelah mengikuti kegiatan edukasi, yang menunjukkan efektivitas dari intervensi yang diberikan. Edukasi ini diharapkan dapat membekali siswa dengan pengetahuan dasar mengenai gizi seimbang, yang akan berdampak positif pada kesehatan dan pola makan mereka di masa depan.

SOSIALISASI DAN PENYULUHAN HUKUM BAHAYA NARKOBA DENGAN TEMA “MEWUJUDKAN GENERASI MUDA ANTI NARKOBA” DI SMA NEGERI 1 PADARINCANG

Ambo Rasyid Ratulangi — 2024-08-17

Socialization and legal counseling activities with the theme "Realizing a Young Generation Against Drugs" were held at SMA Negeri 1 Padarincang. This activity aims to provide students with an understanding of the dangers of drugs and their negative impact on personal and community life. Through this socialization, it is hoped that students can be more familiar with the laws related to drugs, and increase their awareness of the importance of staying away from drug use. This activity also aims to shape students' attitudes and behaviors in order to become a resilient, responsible, and committed young generation to live a healthy life without drugs. Thus, it is hoped that this socialization can contribute to creating a drug-free school environment and preparing a young generation with integrity and legal awareness.

PENYULUHAN HUKUM PERJANJIAN SEWA-MENYEWA BAGI UMKM DI DESA PAKUNCEN KECAMATAN BOJONEGARA KABUPATEN SERANG

Aris Setyanto Pramono — 2024-08-17

Usaha Mikro Kecil dan Menengah (UMKM) di Desa Pakuncen, Kecamatan Bojonegara, Kabupaten Serang, mengenai aspek hukum dalam perjanjian sewa-menyewa. Banyak pelaku UMKM di wilayah ini yang terlibat dalam aktivitas sewa-menyewa lahan, bangunan, atau peralatan untuk menjalankan usaha mereka. Namun, minimnya pengetahuan mengenai hak dan kewajiban yang diatur dalam perjanjian sewa-menyewa dapat menyebabkan terjadinya konflik atau kerugian di pihak UMKM. Penyuluhan ini memberikan informasi mengenai pentingnya perjanjian tertulis, unsur-unsur penting dalam perjanjian sewa-menyewa, serta cara menyelesaikan sengketa yang mungkin timbul. Selain itu, peserta juga diberikan contoh-contoh kasus dan solusi praktis yang dapat diimplementasikan dalam usaha mereka. Metode yang digunakan meliputi ceramah, diskusi, dan simulasi perjanjian. Hasil dari penyuluhan ini menunjukkan adanya peningkatan kesadaran hukum di kalangan pelaku UMKM tentang pentingnya perjanjian sewa-menyewa yang jelas dan sah. Diharapkan, pengetahuan yang diperoleh dari penyuluhan ini dapat membantu UMKM di Desa Pakuncen untuk menjalankan usaha mereka dengan lebih aman dan terhindar dari masalah hukum di masa depan.

PENDAMPINGAN INOVASI DALAM BUDIDAYA JAMUR: MENGOPTIMALKAN PRODUKSI DAN MENINGKATKAN PENDAPATAN PELAKU UMKM DI DESA LEBAK WANGI KECAMATAN WALANTAKA

Asnawi — 2024-08-22

Innovation assistance in mushroom cultivation in Lebak Wangi Village aims to increase the productivity of mushroom farmers. Through the application of appropriate cultivation technology, such as the selection of superior varieties, optimal use of growing media, and effective pest and disease control, it is expected to increase yields and farmers' income. In addition, the assistance also includes business management training to improve the efficiency and competitiveness of local mushroom products. Innovation assistance in mushroom cultivation in Lebak Wangi Village prioritizes the principles of sustainability. Farmers are encouraged to implement environmentally friendly cultivation practices, such as the use of organic fertilizers and good waste management. In addition, the assistance also includes efforts to build strong and independent farmer groups.

SEMINAR HUKUM “SOSIALISASI PENINGKATAN PEMAHAMAN DAN KESADARAN TERKAIT JUDI ONLINE DAN PINJAMAN ONLINE DI WILAYAH KECAMATAN WALANTAKA”

Asnawi — 2024-08-22

Bina Bangsa University (UNIBA) Group 1 Student Work Lecture (KKM) activities in Lebak Wangi Village, Walantaka District, were carried out with the aim of increasing public understanding and awareness of the dangers of online gambling and online loans. This legal seminar is designed as an educational effort to provide knowledge to the community regarding the legal aspects related to these two issues, as well as the negative impacts that can arise if involved in these illegal activities. The methods used in this seminar include the delivery of material by expert speakers in the field of law, interactive discussions, and question and answer sessions. The results of this activity are expected to increase public legal awareness, so that they are more careful in dealing with the temptation of online gambling and online loan offers that are often misleading and harmful. This activity is also expected to encourage the public to report illegal activities to the authorities if they encounter them.

PELATIHAN ECOPRINT PADA TOTE BAG: SEBUAH IDE KREATIF DAN BERKELANJUTAN DI DESA LEBAK WANGI KECAMATAN WALANTAKA

Asnawi — 2024-08-22

KKM UNIBA Group 1 Lebak Wangi Village conducted ecoprint training activities on tote bags in Lebak Wangi Village, Walantaka Sub-district, a creative and sustainable initiative that aims to empower local communities, especially women, in developing new skills in the field of handicrafts. Ecoprint is a natural dyeing technique that utilizes organic materials such as leaves, flowers and twigs to create unique motifs on fabric. The training was designed to introduce the eco-friendly ecoprint method, as well as provide an economic alternative for the villagers through the production of tote bags that can be sold as local products. The results of this training showed that the participants were able to master the basic ecoprint techniques and produce tote bag products that have aesthetic and commercial value. In addition, this activity also encourages awareness of the importance of protecting the environment through the use of natural materials and production processes that minimize waste. Thus, the ecoprint training in Lebak Wangi Village is not only a means of developing skills, but also plays a role in efforts to preserve the environment and improve the economic welfare of the local community.

PERANCANGAN APLIKASI DETEKSI DINI PENYAKIT PADA AYAM MELALUI KOTORAN UNTUK MENJAGA POTENSI PETERNAKAN AYAM

Haqqi Setiadjie — 2024-08-27

The poultry farming industry faces persistent challenges due to the rapid spread of diseases, leading to significant economic losses. This issue underscores the need for early disease detection tools. The goal of this community service project is to develop a mobile application that employs AI-driven computer vision to analyze chicken droppings, specifically targeting the detection of Coccidiosis, Newcastle Disease, and Salmonella, while also assessing overall chicken health. The project uses machine learning methods for image classification, integrating these into a user-friendly application accessible to farmers. The results of the project are measurable; the application achieved an accuracy rate of 96,67% based on the results of evaluating disease detection from the dataset. This outcome demonstrates the tool's potential to significantly improve poultry health management and reduce economic losses in the industry.

PELATIHAN PENGELOLAAN SDM DI ERA DIGITAL PADA UMKM

Leonardo Indra Vitaharsa — 2024-08-27

Pelatihan pengelolaan SDM di era digital bertujuan untuk membantu UMKM mengadopsi teknologi digital dalam operasional SDM mereka. Pelatihan ini mencakup penggunaan software HR, rekrutmen online, pelatihan karyawan melalui e-learning, dan manajemen kinerja berbasis data. Hasil menunjukkan peningkatan signifikan dalam efisiensi dan produktivitas, namun beberapa tantangan seperti keterbatasan teknologi dan resistensi karyawan memerlukan penanganan lebih lanjut. Pendekatan blended learning dan program mentorship terbukti efektif dalam mendukung transformasi digital ini. Kesuksesan transformasi ini sangat penting bagi daya saing UMKM di era digital.

PENGUATAN PUBLIKASI KARYA ILMIAH BAGI GURU MADRASAH TSANAWIYAH NEGERI 6 SRAGEN

Ngatmin Abbas — 2024-08-28

This community service aimed to enhance the ability of teachers at Madrasah Tsanawiyah Negeri 6 Sragen in writing and publishing scientific works. The method used was a workshop combining theory and practice, covering the importance of publication, scientific writing techniques, and the process of submitting to academic journals. The results showed a significant improvement in participants' understanding and skills, with 61.8% stating they fully understood the importance of scientific publication and 70.6% rating the workshop material as highly effective. 73.5% of participants felt greatly assisted in understanding the publication submission process. The implications of this activity include the potential increase in the quantity and quality of scientific publications from madrasah teachers, which can contribute to the development of Islamic education and enhance the institution's academic reputation. However, 44.1% of participants still require further practice, indicating the need for ongoing mentoring programs. This activity successfully catalyzed the building of an academic culture within the madrasah environment and strengthened the scientific tradition in Islamic education.

PEMBERDAYAAN MASYARAKAT MELALUI PENGELOLAAN LINGKUNGAN DESA HANUA PULANG PISAU KALIMANTAN TENGAH

Abdul Halim — 2024-08-31

Regular Thematic Community Service (KKN-T) Period I in 2024 was held in Hanua Village, Banama Tingang District, Pulang Pisau Regency, Central Kalimantan, with the main objective of improving community welfare through the application of science by students of Palangka Raya University. This KKN program carries the theme "UPR Contributes, Village Innovates" and includes various activities, including increasing literacy, preventing stunting, empowering MSMEs, and environmental management. The implementation of KKN in Hanua Village, which is a lowland area with an economy based on agriculture and mining, lasted for 43 effective days. The main activities carried out, such as the "Environmentally Caring Village" and "Yard Land Utilization" programs, succeeded in increasing public awareness of the importance of protecting the environment and utilizing resources optimally. In addition, supporting activities, such as "Literacy Village" and "Stunting-Free Village," contributed to improving the quality of education and public health. The results of the activities showed an increase in community participation in various programs, increased awareness of the importance of the environment, and strengthened social relations among residents. This program also succeeded in bringing positive changes to the Hanua Village community and providing valuable experience for students. Suggestions resulting from this activity include increasing women's participation in village government, sustainability of programs that have been implemented, further collaboration with related agencies, continuous evaluation and monitoring, and development of village facilities and infrastructure.

PENYULUHAN PENCEGAHAN CYBER CRIME BAGI PENGGUNA MEDIA SOSIAL DI DESA SUKAJADI KECAMATAN CARITA

Ita Rosita Wahyiah — 2024-09-02

The cyber crime prevention counseling for social media users in Sukajadi Village, Carita Subdistrict, aims to increase community awareness and knowledge about the threat of cyber crime and ways to protect themselves when using social media. Given the increasing use of social media among the village community, especially among teenagers and youth, the risk of being exposed to cyber crime attacks such as online fraud, account hacking, and spreading false information is higher. This extension program was implemented through a series of activities such as seminars, group discussions, and case simulations involving various layers of society, including youth, parents, and village officials. The results showed a significant increase in the community's understanding of the types of cybercrime and preventive measures that can be taken to avoid them. More than 80% of participants were able to identify signs of online fraud and take preventive measures such as setting account privacy and using strong passwords. In addition, the counseling also succeeded in building collective awareness on the importance of maintaining ethics in interacting on social media and reporting suspicious actions to the authorities.

PROMOSI PRODUK DI MEDSOS MELALUI BEKAL DESAIN MARKETING ONLINE

Rizki Nurmalya Kardina — 2024-09-05

Along with the development of digital technology, social media has become an effective platform for promoting products and services. This KKN aims to empower the community in Tanjungan village to be able to utilize the potential of social media in marketing local products. By providing online marketing design training, it is hoped that people can increase the selling value of their products and open up wider market opportunities. It is hoped that this activity can contribute to increasing sales and growth of UMKM in the region.

TANAMAN BIOFARMAKA DI LINGKUNGAN SEKOLAH SMP PGRI BATURRADEN KABUPATEN BANYUMAS SEBAGAI UPAYA PELESTARIAN KEARIFAN LOKAL

Anisa Indriani — 2024-09-08

Biopharmaceutical plants are kinds of horticultural plants that are used as medicinal ingredients, spices, cooking spices and natural base ingredients in cosmetics. Other terms for bio-pharmaceutical plants are medicinal plants, live pharmacies, and TOGA. The importance of applying local wisdom about biofarmaceutical plants to students as an effort to preserve the learning environment in schools can be more meaningful if the application and experience of biofarm plants is practiced in the practical life of everyday life. The aim is to acquire student understanding of the type of biopharmaceutical plant by knowing its types and can analyze the conditions and efforts of maintenance of bio-farm plant as a local knowledge. The methods used in this research are surveys, campaigns, questionnaires, and school citizens' interviews around the knowledge of bio-pharmaceutical plants. With results as much as 60% of PGRI Baturraden high school students already know about bio-pharmaceutical plants.The bio-pharmaceutical plants planted in Baturraden are aloe vera, ginger, red ginger (Zingiber officinale var. rubrum), dlingo (Acorus calamus), turmeric (Curcuma longa), celery (Apium graveolens), and spruce. (Kaempferia galanga).Maintenance efforts for bio-pharmaceutical plants are carried out through the stages of inserting material, sorting, education, plant layout arrangement, watering, and fertilization. The condition of bio-pharmaceutical plants prior to maintenance indicates that some plants are poorlyined, but after the maintenance efforts of untreated biopharmaceuticals have been reduced.

PENGOLAHAN SAMPAH ORGANIK RUMAH TANGGA DALAM PEMBUATAN KOMPOS UNTUK MENGURANGI DAMPAK PENCEMARAN

Sani Dermawan — 2024-09-10

This community service program was implemented in Pekan Kamis Village with the aim of reducing household waste by making compost from kitchen waste. The village faces challenges in household waste management, which is often simply thrown away without further processing. To overcome this problem, training, and mentoring were provided to the mothers in Pekan Kamis Village participants so that they are skilled in making sustainable compost fertilizers. The methods used in this activity were socialization and training. The socialization aimed to provide a basic understanding of the importance of processing waste into useful products, while the training focused on compost making techniques, starting from the collection of organic materials, fermentation, to harvesting the compost. The results of this program showed an increase in residents' understanding and skills regarding composting, as well as a decrease in the volume of household waste. In addition, this activity increases residents' awareness of environmentally friendly waste management and provides economic benefits through the use of compost for agricultural purposes. Thus, this activity supports household waste reduction efforts and contributes to the environmental and economic welfare of the village community.

PENDAMPINGAN PENINGKATAN DAN PENGEMBANGAN UMKM PARIWISATA DI DESA SUKAJADI KECAMATAN CARITA STRATEGI PEMBERDAYAAN EKONOMI LOKAL MELALUI INOVASI DAN DIGITALISASI

Ita Rosita Wahyiah — 2024-09-11

This service focuses on improving and developing tourism Micro, Small, and Medium Enterprises (MSMEs) in Sukajadi Village, Carita District. The main objective is to formulate a strategy for local economic empowerment through innovation and digitalisation. The method used includes a qualitative approach with data collection through interviews, observations, and literature studies. The results of the service show that MSMEs in Sukajadi Village have great potential to develop, but still face various obstacles such as lack of access to technology, limited capital, and lack of knowledge about digital marketing. Therefore, the proposed empowerment strategy includes information technology training, increased access to business capital, and digital marketing capacity building. The implementation of this strategy is expected to improve the competitiveness of MSMEs, expand market reach, and ultimately improve the economic welfare of local communities. Innovation and digitalisation are key in strengthening MSMEs and making Sukajadi Village a more attractive and competitive tourist destination.

EXPLORING COFFEE SHOP AND SHARING GENERATION Z COMMUNICATION EXPERIENCES IN SOUTH JAKARTA ON TIKTOK

Muhammad Rizky Pambudi — 2024-09-20

The existence of coffee shops and cafes has become a symbol that represents the lifestyle of young people. The younger generation uses coffee shops for various purposes, including studying with friends, hanging out, and doing works. The experience of visiting a coffee shop has now become an interesting topic to share on social media. This research aims to determine the because of motive and the in order to motive in exploring coffee shops and sharing communication experiences in the style of generation Z in South Jakarta on TikTok social media. The type of research used is qualitative with phenomenological methods to explore phenomena experienced by individuals holistically. Data collection was carried out through observation, semi-structured interviews, and documentation. The research results found that because of motive, Generation Z enjoys visiting coffee shops not only because of their love of coffee, but also because of various other factors that make coffee shops a multifunctional place in their daily lives. In order to motive for sharing experiences at coffee shops via social media TikTok could be because individuals want to express their love for coffee, or share experiences, and provide recommendations to their followers. Further research can be carried out using quantitative methods to complement existing research.

THE INVOLVEMENT OF TELAGA BATIK UMKM IN PROMOTIONAL COMMUNICATION IN BEKASI REGENCY

Arisza Eltian Asfahami — 2024-09-20

The tourism industry has significant potential to drive economic and social advancement, with UMKM Telaga Batik in Cikarang Barat, Bekasi Regency, serving as an active example of supporting this sector through its unique regional Batik products. This study aims to understand the involvement of UMKM Telaga Batik in promotional communication in Bekasi Regency, using a descriptive qualitative method through observation, interviews, and documentation. The results show that Telaga Batik has successfully shifted its promotion strategy from traditional media such as television and radio to digital media, especially through social media platforms like Instagram. Collaboration with television stations and government support through offline and online promotions has also increased the visibility of Telaga Batik to the public. Active involvement in the local community and government support are key factors in strengthening consumer loyalty and the positive image of Telaga Batik. Effective promotional strategies, such as discounts, social media usage, and participation in UMKM exhibitions, have proven effective in raising public awareness of Telaga Batik products. Telaga Batik not only produces local products but also serves as a promotional agent and bearer of Bekasi Regency's cultural identity. Additionally, good relationships with local communities such as Paguyuban Abang Mpok Bekasi Regency help strengthen the relationship between UMKM and the local community, which in turn supports business success.

PGENERATION Z COMMUNICATION EXPERIENCE AT MOJA TOURIST DESTINATION

Fina Priyansa Utami — 2024-09-20

As a thematic tourist attraction, MoJa presents a unique concept to create a different experience for visitors. Visitor experience is the main source of visitor confidence to visit again or recommend the tourist attraction to other people. This research aims to identify because of motive and in order to motive in Generation Z's communication experience at the MoJa Tourism Destination. The phenomenological qualitative research method was chosen to understand the research situation in more detail. Research data was collected through observations, documents and semistructured and open-ended interviews regarding the communication experiences of Generation Z visitors at the MoJa tourist destination. Based on the results of interviews with informants, it was found that the motives that influenced Generation Z's communication experience in visiting MoJa were a unique and different experience, social attraction, easy accessibility and the influence of social media. Meanwhile, in order to motive, the goal of Generation Z's communication experience for visiting MoJa is because they want to visit MoJa to enjoy time with the people closest to them, such as a partner to date and spend vacation time with friends. MoJa can continue to innovate by holding events that allow visitors to interact with each other, increase accessibility, and add facilities that are unique and attract the interest of Generation Z.

PENDAMPINGAN PEMBELAJARAN MELALUI PROGRAM KAMPUS MENGAJAR DI UPTD SMP NEGERI 5 BARRU

Muhammad Amran — 2024-09-21

Merdeka Belajar Kampus Merdeka merupakan sebuah kebijakan baru dari pemerintah dalam akselerasi peningkatan kualitas pendidikan di Indonesia. Kebijakan ini bertujuan memberikan keleluasaan kepada mahasiswa untuk belajar diluar program studi dan/atau diluar kampusnya. Hal ini juga dirancang untuk mengembangkan kompetensi mahasiswa yang sesuai dengan kebutuhan industri dan masyarakat, serta meningkatkan daya saing lulusan. Salah satu program yang dimiliki oleh MBKM ini adalah kampus mengajar, kampus mengajar angkatan 7 ini tetap berfokus dalam peningkatan kemampuan literasi dan numerasi, adaptasi teknologi serta bantuan dalam administrasi sekolah. Salah satu sekolah penempatan kampus mengajar angkatan 7 adalah UPTD SMP Negeri 5 Barru, melalui kolaborasi antara mahasiswa, guru pamong dan beberapa guru mata pelajaran yang berfokus pada pembelajaran literasi dan numerasi, mahasiswa berkreasi dalam memberikan metode pembelajaran yang menarik dan inovatif, adaptasi teknologi serta pembenahan perpustakaan. Pelaksanaan program Pendampingan Pembelajaran kampus mengajar angkatan 7 di UPTD SMP Negeri 5 Barru telah selesai dilaksanakan. Sehingga dapat disimpulkan Program ini memberikan banyak dampak positif bukan hanya pada siswa yang menjadi sasaran kegiatan, tapi juga pada mahasiswa yang bertugas di sekolah penugasan, dan bahkan guru yang berkolaborasi. Melalui program ini, guru terbantu dalam hal pelaksanaan mengajar di kelas dengan berbagai inovasi media pembelajaran, kemudian mahasiswa mendapatkan pengalaman mengajar secara langsung dengan menghadapi berbagai karakter siswa di setiap kelas.

PENDAMPINGAN BERBASIS TEKNOLOGI ONLINE SINGLE SUBMISSION (OSS) DALAM PEMBUATAN DAN IMPLEMENTASI NIB UNTUK MENDUKUNG PENGEMBANGAN UMKM DI KELURAHAN CIGOONG

Ratu Nihayah Nur Azizah — 2024-09-22

MSME players in Cigoong Village do not fully understand the importance of NIB. This can be caused by various reasons such as lack of literacy and lack of digital skills. To increase awareness of the importance of business legality, it is necessary to support business actors in Cigoong Village to make NIB. KKM 04 created a program related to the socialization and facilitation of making NIB. With NIB, it is expected that MSME players can gain easier access to various forms of support from the government and financial institutions. The method in this research is a participatory method in which the process involves the community. And in this approach involved 2 MSMEs that did not yet have NIB. Activities were carried out on August 26 - August 30, 2024, including socialization and facilitation of making NIB in Cigoong Village. The results showed an increase in awareness of MSME actors about how meaningful NIB is and assist in making NIB through the OSS system for business development and legal protection.