OPTIMALISASI STRATEGI PEMASARAN DIGITAL UNTUK MENDORONG KEMAJUAN UMKM CAPCIN BANG HERI
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Abstract
Digital marketing strategies are very important in the modern era, especially for MSMEs which play a big role in the Indonesian economy. Many MSMEs, including Capcin Bang Heri, face obstacles such as limited promotions, outdated banners, and absence on Google Maps, making it difficult to reach a wider market. This service program aims to help increase the competitiveness and accessibility of MSMEs through digital marketing. Activities were carried out in two stages: planning, including SWOT analysis, interviews, and platform strategy development; as well as implementation, such as creating an Instagram account, redesigning banners, registering on Google Maps, and taking product photos. This program produces significant changes, such as new, more attractive banners, product promotions via Instagram, and ease of finding business locations via Google Maps. This step succeeded in expanding customer reach while increasing the attractiveness of the product. The implementation of digital strategies has had a positive impact on Capcin Bang Heri's competitiveness. This program proves the importance of modernization for MSMEs to develop in the digital era, and is an inspiration for other MSMEs in Indonesia to adopt similar strategies.
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