Peningkatan Peran UMKM dalam Peningkatan Ekonomi Masyarakat di Kelurahan Kenjeran, Kota Surabaya

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Published: Feb 7, 2025
DOI: https://doi.org/10.32672/mister.v2i2.3054
Keywords:
Administrative Reform, MSMEs, Kenjeran, Digital Marketing, Product Innovation, E-Government..

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Atha Nabila Raharjo
Universitas Hang Tuah
Gading Berlian Wati Nur Kumala
Universitas Hang Tuah
Achmad Arrizal Afifuddin
Universitas Hang Tuah
Dewi Casmiwati
Universitas Hang Tuah

Abstract

The administrative reform of MSMEs in Kenjeran Village, Surabaya City, aims to increase the competitiveness of craft and processed fish products in the area. This study identifies the challenges faced by MSME actors, such as limited market access and capital. The research method used is a descriptive qualitative approach through observation, interviews, and documentation. The results of the study indicate that although MSMEs have great potential, they need innovation in marketing strategies, especially by utilizing social media and e-commerce platforms. In addition, the importance of collaboration between the government, local communities, and MSME actors is also expressed to create an ecosystem that supports sustainable growth.

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How to Cite
Nabila Raharjo, A. ., Nur Kumala, G. B. W. ., Afifuddin, A. A. ., & Casmiwati, D. (2025). Peningkatan Peran UMKM dalam Peningkatan Ekonomi Masyarakat di Kelurahan Kenjeran, Kota Surabaya. Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research, 2(2), 2893–2898. https://doi.org/10.32672/mister.v2i2.3054
Issue
Vol. 2 No. 2 (2025): FEBRUARI-APRIL
Section
Articles
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Author Biographies

Atha Nabila Raharjo, Universitas Hang Tuah

Program Studi Administrasi Publik  Fakultas Ilmu Sosial dan Ilmu Politik  Universitas Hang Tuah

Gading Berlian Wati Nur Kumala, Universitas Hang Tuah

Program Studi Administrasi Publik  Fakultas Ilmu Sosial dan Ilmu Politik  Universitas Hang Tuah

Achmad Arrizal Afifuddin, Universitas Hang Tuah

Program Studi Administrasi Publik  Fakultas Ilmu Sosial dan Ilmu Politik  Universitas Hang Tuah

Dewi Casmiwati, Universitas Hang Tuah

Program Studi Administrasi Publik  Fakultas Ilmu Sosial dan Ilmu Politik  Universitas Hang Tuah

References

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