Analysis of Oil Palm (Elaeis guineensis Jacq.) Harvest Management and Crude Palm Oil (CPO) Marketing Strategies at the Oil Palm Plantation Company PT Sampoerna Agro Tbk
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Abstract
Oil palm is a plant species of the Arecaceae family capable of producing edible vegetable oil. Oil palm produces two different types of oil: CPO (Crude Palm Oil) and PKO (Palm Kernel Oil). This study aims to examine oil palm harvest management and CPO marketing strategies implemented at PT. Sampoerna Agro Tbk in South Sumatra. The research method used in this study is the quantitative descriptive method. The results indicate that the harvest management component tested using a t-test showed no significant effect at the 5% level. Based on the SWOT analysis of the IFAS and EFAS factors, it is evident that these factors significantly influence the marketing strategies implemented by the company.
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References
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