The Role of Digital Marketing in Developing Tourism Marketing Networks in Regions of Pulo Aceh

Abstract

This study aims to identify natural potentials integrated with local wisdom in the remote area of Pulo Aceh and to formulate an appropriate digital marketing system to expand tourism business marketing networks. The research employs a descriptive qualitative approach with data triangulation techniques, including field observations, literature review, and documentation. The sampling technique used is probability sampling. The results indicate that Pulo Aceh possesses significant natural tourism potential, particularly in marine tourism and local culture, which can be developed through integrated digital marketing strategies. The optimal utilization of digital media plays an important role in enhancing destination visibility and expanding the marketing reach of tourism businesses in Pulo Aceh. This study is expected to serve as a reference for local governments and tourism business actors in designing sustainable digital marketing strategies in remote areas.

Keywords: natural potential, local wisdom, digital marketing, tourism, Pulo Aceh.