Collaboration of Design and Purwosari Tourism Village Creating a Sustainable Future for Destination Brands

Abstract

This research explores design collaboration in developing Purwosari Tourism Village as a sustainable destination with a strong destination brand. Purwosari Tourism Village in Yogyakarta has enormous potential, especially in terms of culture, natural beauty, and culinary specialties, as a tourist attraction. The problem that exists is the absence of a consistent visual identity for the introduction of Purwosari Tourism Village in the digital era. By using a case study approach and design research, this study examines how design collaboration can create an authentic and sustainable identity for a tourist village. The methodological study includes field observations, interviews with managers, and exploration of design elements involving community participation. The results show that design collaboration contributes to strengthening the identity of Purwosari Tourism Village through the development of logos, promotional media, and merchandise that reflect local cultural values. The resulting visual identity is proven to enhance the village's positive image in the eyes of tourists. The findings support the importance of cross-disciplinary collaboration in strengthening the attractiveness and sustainability of tourist villages as widely recognized destination brands.