A Semiotic Analysis of Signs Found in USTP PT. Graha Cakra Mulia
Main Article Content
Abstract
This research examines the form of signs found in PT. Graha Cakra Mulia and the meaning or idea that the sign represents. This research uses descriptive qualitative approach such the writers analyze the visual signifier and concept of meanings as signified the data with analyzed based on Saussure model of sign which consist of signifier and signified. The writers use 30 data taken from PT. Graha Cakra Mulia. The result of this research is the writers find there are some visual image and text in each sign that represented the signifier and signified.
Article Details

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Adam, R., Lionardo, A., & Lamato, R. (2023). Pesan Moral dalam Konten TikTok Polisi @hermanhadibasuki (Analisis Semiotik Ferdinand de Saussure). Jurnal Studi Ilmu Sosial dan Politik. https://doi.org/10.35912/jasispol.v3i1.1804.
Chandler, D. (2007). Semiotics the basics, second edition (Second). Routledge.
Creswell, John W. 2012. Research Design Pendekatan Kualitatif, Kuantitatif,dan Mixed. Yogyakarta: Pustaka Pelajar.
Culler. J. Saussure. 1976. Hassocks: Harvester Press
Fatimah. (2020). Semiotika dalam kajian Iklan layanan Masyarakat (ILM). (Syahril (ed.); ke-1). TallasaMedia. http://repositori.iain-bone.ac.id/34/1/Buku Semiotika ILM Fatimah.pdf.
Haris, K. N., Agustina, M. F., & Trisnawati, R. K. (2021). Saussure semiotic of animals in Zootopia (2016). Leksika: Jurnal Bahasa, Sastra dan Pengajarannya, 15(2), 77-83.
Mahda Halimah, & Tambun, M. S. M. O. S. S. (2023). The Overview of Safety Sign Supporting Road Area PT Angkasa Pura I Syamsudin Noor Banjarbaru Airport in 2022. International Journal of Engineering Technology and Natural Sciences, 5(1), 19 - 25. https://doi.org/10.46923/ijets.v5i1.196
Persada, S. I. P. (2020, January). Semiotic Analysis of Gundala Movie Poster. In International Conference on Business, Economic, Social Science, and Humanities–Humanities and Social Sciences Track (ICOBEST-HSS 2019) (pp. 133-135). Atlantis Press.
Rachmayanti, I., Rombe, O. S., Henry, L., Meliana, S., & Fajarwati, A. A. S. (2021, November). Saussure Theory to Determine the Relationship between Sacred Space and Multicultural Community Node. Case Study: Gereja Ayam, Pasar Baru, Jakarta. In IOP Conference Series: Earth and Environmental Science (Vol. 933, No. 1, p. 012044). IOP Publishing.
Saussure, D. F. (1915). Course in general linguistics (2nd ed.). New York: Hill Book Company.