Optimalisasi Pendapatan Non-Aeronautika Bandar Udara: Strategi Bisnis Iklan dan Pengembangan Fasilitas Lounge
Article Sidebar
Main Article Content
Abstract
a place for taking off passengers, a place for loading and unloading goods, a place for intra and intermodal transportation, and so on. aviation safety facilities owned as well as basic facilities and other supporting facilities. The airport has parts, starting from the apron, terminal, taxiway and runway. The airport is a place for the transfer of transportation modes and the transfer of aviation service users. Airports have revenue from various sources, PJP2U, PJP4U and so on. In general, airports have a stigma and understanding that airports are only a place or location in the use of air transportation modes, so users often think that airports are places to get on and off flight service users. By optimizing the rental of advertising media and the development of Lounge Facilities at Yogyakarta International Airport, flight service users and the public have the view that airports can advertise products / businesses and make optimal use of facilities at the airport with the aim of introducing and reaching as many people as possible to know the products / businesses owned by advertising tenants later and also enjoy the facilities at the airport, especially in the Lounge. Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence Non-Aeronautical Revenue Sources at YIA Airport, namely Optimization of Advertising Media Business, Development of Lounge Facilities at YIA Airport. The purpose of writing this article is to build hypotheses of influence between variables to be used in further research. The results of this literature review article are: 1) Optimization of Advertising Media Business affects Non-Aeronautical Revenue Sources at YIA Airport; 2) Development of Lounge Facilities at YIA Airport affects Non-Aeronautical Revenue Sources at YIA Airport.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Adnan, T., Praptiningsih, N., & Kalbuana, N. (2024). Analyzing The Impact Of Research And Community Service Programs Of Higher Education Institutions On Local Economic Empowerment In Indonesia: A Literature Review Study. International Journal of Teaching and Learning (INJOTEL), 2(1). http://injotel.org/index.php/12/article/view/60
Agustini, W. D., Hafieza, R., Gifari, F. Y., & Kalbuana, N. (2024). Dampak Emisi Karbon Pesawat Udara: Tantangan Dan Solusi Untuk Penerbangan Berkelanjutan. Jurnal Review Pendidikan dan Pengajaran (JRPP), 7(2). https://journal.universitaspahlawan.ac.id/index.php/jrpp/article/view/26511
Arnas, Y., Arti, E. S., & Kalbuana, N. (2024). Analisis Five Forces Porter dalam Evaluasi Produktivitas Penelitian Dosen di Perguruan Tinggi Kedinasan. Journal of Education Research, 5(1). https://www.jer.or.id/index.php/jer/article/view/834
Arti, E. S., Widiarto, H., Endrawijaya, I., & Kalbuana, N. (2024). Analisa Kebutuhan Kompetensi Lulusan PPIC terhadap Perusahaan Penerbangan. Journal on Education, 6(2). https://jonedu.org/index.php/joe/article/view/5150
Benny, Benny. 2022. “Pengaruh Fasilitas Airport Digital Lounge Terhadap Kepuasan Penumpang Pesawat Terbang Di Bandar Udara Internasional Soekarno Hatta.” Formosa Journal of Multidisciplinary Research 1(5):1129–38. doi: 10.55927/fjmr.v1i5.1217.
Dewi Dyah W. 2016. “Jurnal Pendapatan Aeronautika Dan Non-Aeronautika.” Universitas Surya Darma.
Dewi, G. K., Yani, I. F., Yohana, Kalbuana, N dan Tho’in. (2021). Pengaruh GCG, Leverage, Pengungkapan CSR Terhadap Performance Financial pada Perbankan Syariah di Indonesia dengan Ukuran Perusahaan sebagai Variabel Moderasi. Jurnal Ilmiah Ekonomi Islam. 7(3).
Elewarin, Talbia. 2023. “Pengaruh Iklan Dan Harga Terhadap Minat Beli Penumpang Pada Maskapai Lion Air Di Bandar Udara Internasional Pattimura Ambon.” 1(4):187–99.
Hariyomadi, J., Meliala, H. F., & Kalbuana, N. (2024). Pengaruh Pelatihan Dan Simulasi Alat Pemadam Api Ringan Terhadap Petugas Keamanan Di Bandara. MERDEKA: Jurnal Ilmiah Multidisiplin, 1(5). http://jurnalistiqomah.org/index.php/merdeka/article/view/1721
Kalbuana, N. (2024). Examining Customer Contentment With Indomaret Pointku Application Services Through E-Servqual. Journal of Data Analytics, Information, and Computer Science, 1(1). https://journal.ppmi.web.id/index.php/jdaics/article/view/416
Kalbuana, N., Abdusshomad, A., & Kurnianto, B. (2024). Mekanisme Corporate Governance pada Maskapai Penerbangan di Indonesia. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 7(4). http://www.jiip.stkipyapisdompu.ac.id/jiip/index.php/JIIP/article/view/4116
Kalbuana, N., & Kurnianto, B.. 2011. Hubungan Motivasi Kerja Terhadap Produktivitas Petugas Air Traffic Control Bandar Udara Soekarno-Hatta. Jurnal Aviasi Langit Biru. 4(9).
Kalbuana, N., & Kurnianto, B. (2024). Desain Sistem Deteksi Asap Berbasis Sensor Mikrokontroler Sebagai Upaya Pencegahan Kebakaran. MALCOM: Indonesian Journal of Machine Learning and Computer Science, 1. https://journal.irpi.or.id/index.php/malcom/article/view/1158
Kalbuana, N., Mihardja, D. T., Kurnianto, B., & Abdusshomad, A. (2024). Faktor-Faktor Yang Mempengaruhi Audit Report Lag: Komposisi Dewan Komisaris Perempuan, Komite Audit Perempuan, Audit Firm Rotasi, Deviden Payout Ratio Dan Profitabilitas. Journal of Law, Administration, and Social Science, 4(2). http://jurnalku.org/index.php/jolas/article/view/650
Kardi, K., Pamuraharjo, H., & Kalbuana, N. (2024). Innovation And Challenges In Higher Education: Pursuing Excellence And Relevance In The Global Era. International Journal of Teaching …, 2(6). http://injotel.org/index.php/12/article/view/190
Laoli, M. F., Wibowo, A. R. M., & Kalbuana, N. (2024). Pengaruh Kompetensi Kerja, Motivasi Kerja, Dan Latihan Fisik Terhadap Kinerja Personel PKP-PK. Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi, 2(8). http://jurnal.kolibi.org/index.php/neraca/article/view/2218
Musdjalifah, S., Kalbuana, N., & Ingkak Chintya Wangsih. (2024). Pengaruh Komisaris Independen, Leverage, dan Financial Distress terhadap Manajemen Laba: Studi Empiris pada Perusahaan Sektor Transportasi dan …. Goodwood Akuntansi dan Auditing Reviu (GAAR), 2(2). http://penerbitgoodwood.com/index.php/gaar/article/view/3107
Nurwati, N., Prastio. P., Kalbuana, N. (2021). Influence of Firms Size, Exchange Rate, Profitability and Tax BurdenOn Transfer Pricing. Internasional Journey of Economics, Bussiness and Accounting Research (IJEBAR). 5(3).
Pamuraharjo, H., Kardi, K., & Kalbuana, N. (2024). Technology Integration And Collaborative Learning: Driving The 21st Century Transformation Of Higher Education. Indonesian Journal of Education (INJOE), 4(2). https://injoe.org/index.php/INJOE/article/view/131
Praptiningsih, N., Wagini, D., Abimanyu, Y., Rosmayanti, L., & Kalbuana, N. (2024a). Analisa Air Traffic Control Automation System dalam mengatasi DEP Message yang Hilang. Jurnal Sains dan Teknologi, 5(3). http://ejournal.sisfokomtek.org/index.php/saintek/article/view/2723
Praptiningsih, N., Wagini, D., Abimanyu, Y., Rosmayanti, L., & Kalbuana, N. (2024b). Missing Departure Message On Air Traffic Control (ATC) Automation System. Jurnal Review Pendidikan dan Pengajaran (JRPP), 7(1). http://journal.universitaspahlawan.ac.id/index.php/jrpp/article/view/24469
Prasetyo. B., T. Rohman, Solihin, Sundoro, dan N. Kalbuana. 2021. Sosialisasi Kawasan Keselamatan Operasi Penerbangan (KKOP). Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru Politeknik Penerbangan Indonesia Curug. 2:31-38.
Ramadhanti, Mutiara. 2022. “Strategi Unit Penyelenggara Bandar Udara ( UPBU ) Dalam Upaya Meningkatkan Jumlah Penumpang Di Bandar Udara Tunggul Wulung Cilacap Airport Operator Unit ( UPBU ) Strategy in an Effort to Increase the Number of Passengers at Tunggul Wulung Airport Cilacap.” 1(1):79–94.
Ridho, Ahmad, Maria Ulfa Batoebara, and Budiman Purba. 2023. “Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Penumpang Pada Maskapai Pt.Citilink Indonesia Bandara Kualanamu Melalui Instagram.” Network Media 6(2):1–8. doi: 10.46576/jnm.v6i2.3531.
Rizki, Yuke, Sri, and Yati Nurhayati. 2015. “Analisis Ruang Tunggu/Boarding Lounge Terhadap Peningkatan Jumlah Penumpang Di Bandar Udara El Tari Kupang.” Ilmu Dan Budaya 40(49):5665–88.
Sundoro, S., Kalbuana, N., & Cahyadi, C. I. (2024). Strategic Trajectories: An In-depth Exploration of the Complex Landscape of Higher Education in Indonesia. International Journal of Teaching, 2(1). http://injotel.org/index.php/12/article/view/62
Taqi, M., Kalbuana, N., Abbas, D. S., & Mayyizah, M. (2024). Litigation Risk-Delving Into Audit Quality, Internal Audit Structure, Political Connections, and Company Size. Interdisciplinary Journal of Management Studies (Formerly Known as Iranian Journal of Management Studies), 17(2). https://doi.org/10.22059/ijms.2024.367759.676318
Tjahjani, F., Tanoto, S. S., & Kalbuana, N. (2024). Dividend Policy Moderates Growth Opportunity, Free Cash Flow, And Debt Policy On The Firm Value. International Journal of Economic Literature, 2(1). https://injole.joln.org/index.php/ijle/article/view/58
Toni, T., Lamtiar, S., Yoga, M. F., & Kalbuana, N. (2024). Perancangan Sistem Presensi Permakanan Taruna Menggunakan Kartu RFID Berbasis Internet of Things. Journal on Education, 6(2). https://www.jonedu.org/index.php/joe/article/view/5152
Uzliawati, L., Kalbuana, N., & Utami, A. (2024). Board Commissioner and Intellectual Capital Disclosure on Ownership Concentration in Indonesia Banking Industries. Quality - Access to Success, 25.
Wangsih, I. C., Pane, Z. I., Yohana, Y., & Kalbuana, N. (2024). Pengaruh Pengungkapan Covid-19 Dan Jumlah Kas Terhadap Laba Di Masa Pandemi. Jurnal Ilmiah Manajemen Ekonomi dan Akuntansi, 8(1). https://journal.stiemb.ac.id/index.php/mea/article/view/3927
Yarlina, Lita. 2012. “Analisis Kapasitas Terminal Penumpang Di Bandar Udara SMB II Palembang.” Warta Ardhia 38(2):118–35. doi: 10.25104/wa.v38i2.189.118-135.
Yohana., Intan, Andi, Kalbuana. N, dan Cahyadi, C. I. (2021). Pengaruh Ukuran Perusahaan, Kebijakan Hutang, Kasus Perusahaan Properti yang Terdaftar di Bursa Efek Indonesia Tahun 2016-2020. Jurnal Riset Akuntansi Politala. 4(2): 58-66.