POLYTECHNIC STUDENTS’ ENTREPRENEURIAL MOTIVATION USING E-COMMERCE MEDIA

Abstract

This study was carried out at the Politeknik Bisnis Indonesia, a polytechnic that is presently working to improve itself, to help students become contributing members of society with professional abilities and the ability to apply knowledge that will eventually lead to a career in entrepreneurship. The goal of this study is to gain a general understanding of what drives people to operate businesses using e-commerce platforms. The goal of the problem formulation is to ascertain why students use e-commerce platforms for entrepreneurship. The method used in this study was a quantitative method and the data analysis was carried out to compare the mean with several tests as part of the study's quantitative methodology, which involved instructional resources and guidance in e-commerce. According to the study's findings, there was a significant difference in respondents' motivation to utilize e-commerce in entrepreneurship between groups who had e-commerce accounts and those who did not, and between respondents who had transaction experience and those who did not. It was also discovered that the average responses of respondents who have their own or family enterprises as well as those who do not yet have businesses show substantial disparities in their reasons for using e-commerce.

Keywords: entrepreneurship, e-commerce media, students’ motivation