IMPLEMENTATION OF VERBAL AND NON-VERBAL COMMUNICATION IN LEARNING MEDIA
The development of digital media in Indonesia has also had an impact on education where learning media continues to transform and innovate, especially in going beyond the Pandemic period and after. Adaptive and innovative efforts continue to be made by the school in packaging interactive video-based learning media so that it makes it easier for students to understand learning material. In practice, teachers as communicators maximize their communication skills by packaging educational messages with interesting themes and adapting them to the basis of the Pancasila student profile. This research is an applied communication research using the descriptive qualitative method. The partners in this study were SDIT AlFirdaus Semarang with elementary school children as research subjects. This Study analyzes three learning videos, which are then analyzed with persuasive theory. The results of the study show that in the process of teaching and learning through digital media, teachers at SDIT Al Firdaus implement various forms of verbal and non-verbal communication to persuade students to focus and be interested in listening to the teaching material delivered. Verbal communication used is in speaking concisely and vocabulary that is easily understood by elementary school students, easy-to-understand speaking speed, and the inclusion of elements of humor. Non-verbal communication that the teacher emphasizes is maximizing facial kinesics (in the form of facial expressions and eye contact), gestural kinesics (movements of parts of the body), and choosing the right paralanguage.
Keywords: Verbal Communication, Non-Verbal Communication, Communication, Learning Media